About the others

Unfortunately, you and I can’t do it alone.

Rapid growth is going to ruffle feathers and upset applecarts.

Disrupting industries is going to get push back from incumbents, they are learning and responding faster to disruption of their positions.

My job is to understand the whole picture, and from there, teach you how I managed to keep the feathers from being plucked and the apples from going rotten!

How through recessions, pandemics and direct assaults from competitors, I’ve managed to stay highly profitable for 20 years straight.

How to manage your time, and get organised, to become the leader of men (and women) you may just be capable of being.

We all have families, friends, partners, you may even have children already. All these people need to understand what you are embarking on and why.

Once they are on board, then it’s the labyrinth of colleagues, clients and customers. All of which are equally important, in their own ways. All need respect, communication, to see results and to feel the love.

It’s tempting to think we can do big things on our own.

Let me be clear on my view here.

No one.

Ever.

In the entire history of the human race.

Did anything of note.

Completely on their own.

So let’s remember that. We need the others on board with your plans, whomever they may be along the way.