Company Values

"Great things in business are never done by one person. They're done by a team."
—Steve Jobs, Apple

Every Individual Has Something Valuable To Offer

We’re a diverse group of down-to-earth, straightforward people with a passion for work.

From the beginning, LMS Thinking has eschewed the traditional agency model in favor of a leaner, more efficient enterprise. Instead of hiring people to act as intermediaries between clients and consumers, we put our talent in direct contact with clients to assess their needs and deliver intelligent solutions. The results have led to a personalized and streamlined experience for all parties involved—which, in turn, has created higher cost-efficiencies and increased client satisfaction.


Our Core Values

We believe that every individual has something valuable to offer and we strive to have the same values in the way we work.

Give & Take Responsibility

We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development.

Different With Purpose

LMS Thinking is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes — always for a good reason.

Lead By Example

We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.


Togetherness is at the heart of the LMS Thinking culture. We are strong when we trust each other, pull in the same direction and have fun together.

Always Improve

We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Make A Difference

We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come.